Jon Moon

Clarity and impact

Real redo; a Dragon on WiT

Click here for a real 'before' and 'after' from a £1.2bn outfit.

Click here for what an Irish Dragon says about my book.


A real-life 'before' and 'after'

Don't just read how a pack was transformed. See how it was - here, the 'before' and 'after' packs are public documents. 

First, some background: the Environment Agency is a £1.2bn UK public body, and its Head of Financial Management, Bob, attended a one-hour talk and read my book. He then redid the Board pack... and the Directors loved it. This is his story:

"I saw Jon’s one hour talk, then read his book. It inspired and galvanised me to change the Agency Finance pack for Directors and then the Board... The Directors thought it was fantastic – they immediately recognised it as an exemplar for the rest of the organisation and encouraged all Directors to consider how they could simplify and make more impact with their reports.

"In the month that followed, the Agency has redone some Audit Committee papers and reduced its “Scorecard” reporting from 40 pages to just 2 pages with supporting schedules... Our documents are being transformed. And to think it all started from a one-hour talk and a book. Amazing and fantastic!” Bob Branson, Head of Financial Management, Environment Agency

If Bob can do this to his pack, so can you to yours.

How it was done: Bob drew on lots of tips in lots of chapters: chapters 1, 3, 6, 7, and 8 of my book (WiT; Tables; Numbers; Document Design; Variances, KPIs and 'flashes'). In particular, page 1 of the redo is a routine WiT layout and page 2 draws on download 49.



WiT and "Impact": now loved by an Irish Dragon

When Gavin Duffy, a Dragon on Ireland’s “Dragons’ Den”, gave tips on tendering and pitching at a Marketing Forum in Dublin, June 2009, he described my book as “hugely useful in the finer points of writing proposals or using slides in presentations” and "essential reading”.

As well as being a Dragon, Gavin is Ireland’s top media coach and an economics columnist with Ireland’s Sunday Independent - and back in the 80s, he presented Irish TV’s first ever business programme.

When I asked Gavin for a formal testimonial, he replied in style:

“I love Jon’s work. His tips are hugely useful, his WiT is fantastic and ground-breaking, his book is essential reading. If you want to enhance your sales tenders, pitches and slides – if you want to win more business – get into Jon’s stuff. It’s really, really good.”

We can't all be Dragons. But now we can all pitch like one.