Jon Moon

Clarity and Impact

Past emails

(Oct 2020 note: this page is work-in-progress)

I do about 10 emails a year, and have sent over 100. They include tips, something to mock, e.g. a dumb graph, etc. Below are click-throughs to some (and I've removed stuff that's no longer relevant, e.g. dates of my next public Course). Over time, I'll add more - and might create a Zip file of them all so you can download them in one go.

Each email can be read in less than five minutes.

(Some emails are available as both a webpage - the highlighted words - and as a pdf.)

Find these past email useful and interesting? Why not buy my book? It has loads more in it - click here for details.


The UK Govt Coronavirus Daily TV Briefings

The following emails looked at the Briefings - their content, their graphs, etc. And fear not, I don't take political pops. 

What the Briefings lack... thankfully

Graphs: tips from Briefings - formats, typography

Graphs: tips from Briefings - comparing across countries

What happened to slides in May 2020?

Conveying comparability


Board packs: are yours too big? Too rubbish?

Two consecutive emails looked at problems created by 'content' templates, i.e. ones that prescribe content (as opposed to 'format' templates that prescribe, say, fonts and colours).

Part 1 - why templates often make Board packs worse (ref 59)

Part 2 - how to avoid problems that templates create (ref 60)


Showing numbers: tables versus graphs

Two consecutive emails pondered this topic - and the first of the two has numerous tips for decent tables too.

Part 1 - results over time, i.e. trends

Part 2 - results at a point in time, e.g. a survey


General stuff

Icons - why most are pointless 

Rounding numbers - different ways to do it 

Red-Amber-Green reports - why most are bad (pdf)

Pushing on closed doors


The 2020 series on communicating'

1: Introducing the series; popping myths

2: Persuading

3: More on persuading

4. Ever read something, but can't answer questions on it after?

5. ... part 4 (cont) - and how to improve pitches

6. One key message (plus something for 'decks')