Jon Moon

Clarity and impact

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Impact: 5 Bits in 6 hours

Outside work, I bet you've a hobby, be it golf or bridge or music. And to try to master it, I bet you listen to experts, have lessons, buy books. You do whatever it takes to improve.

What about in work? You do slides, reports, notes, KPI packs and more. And often there's Five Bits that make them up: bullet points, tables, graphs, words, design (i.e. layout).

So... what do you do to master these Five Bits? Have you done Courses, read books? It's strange - many people spend more time mastering how to do their hobby than the business documents that affect their job, their promotion, their pay.

OK, maybe you've done computing Courses and learnt about 3-D pies and fancy bullets - but these Courses teach you what you can do, not what you should do. Or maybe you think it's all common sense. It isn't. If it was, why do so many reports and slides lack clarity and impact?

Maybe you can't find decent advice. There's lots on writing, but where's there advice on bullets, tables, graphs, design? Advice suitable for business people, not creatives or school kids?

Well, here it is. I'm like the chap who studies thousands of golf drives or bridge bids. Except I study tables, graphs, bullets - then invent methods and ideas. As for design, I take other people's ideas and relate them to your work.

Which means you can master these Five Bits. And do work that others praise and envy. It'll take 6 hours, either on a Course or online (but don't do 6 hours online in one go). It's that easy. So do it. You would if it was your hobby. Do it for work too... and in just 6 hours change the rest of your working life.

"But there's more than Five Bits to doing slides and reports"

OK, there's analysis... but many others teach that already, so I won't. Also, you've to decide the message you wish to convey. Granted, but I assume you know this already. That is, if you're CEO, you know the 4 key plans. If you're in sales, you know the 4 reasons why the client should appoint you. You know them. You just want ideas on how to convey them clearly and with impact. Which is where I - and the Five Bits - come in.

Finally, what about flowcharts, organisation charts, decision trees - some reports have them too. Yes, but not many reports. And anyway, if you want help, contact me. I've studied them too.