Jon Moon

Campaign for WiT at work

I'm launching a campaign in Autumn 2008 to get rid of bullet points and replace them with my seriously better alternative: WiT (Words in Tables). So far, tests show WiT increases impact by almost 200%; I'll finalise tests and give details later. The campaign is provisionally called: "Make work more pointless - use WiT and triple impact".

In Autumn this site will have press releases, redos and more.

To keep up-to-date with Campaign progress, please complete the form below.

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The small print

I'll email you with Campaign progress, along with details of new downloads, online Courses and more. And (1) I won't send you too many emails - say six a year; (2) I won't pass your details to anyone; (3) I’ll stop emailing if you want me to - let me know and I'll remove you from my database.

Why we need a campaign

Most bullets are bad. They don't impress people - they depress people. They don't break up dull text - they are dull text. Regardless, we all use them. The boss says: 'we've a report and slides to do... blast out some bullets'.

But now we've WiT. This one page note (pdf 57kb) has a 'before' and 'after' and more. Also the free two-minute Taster shows how WiT helps even if no bullets.

And to see how to really benefit from WiT, see my online Course (80 minutes) or read Chapter 1 of my book (39 pages). See how WiT is great for so many documents - slides, KPI packs, meeting minutes, even variance analysis and more. In fact, it works so well, I've trademarked it.

And my campaign goal? For people to say: 'we've a report and slides to do... blast out a WiT'. Say that in your office today and help get more WiT at work. Banish bullets and triple impact.

Thought: why imagery isn't an alternative to bullets 

Some books suggest imagery as an alternative to bullet points, e.g. to highlight the need to change, show on your slide a picture of an ostrich with its head in the sand.

Yes, a good picture conveys a 'big vision' well (the ostrich isn't a good picture though - but that's another story). But pictures stuggle in reports - your report can't just be 20 pictures.

Any serious alternative to bullets must cope with words and detail. WiT copes. In fact, it more than copes. Read my book or do the online Course - and see how WiT delivers beautifully.